When They Popped - A Y2K Pop Culture Podcast
Were you team Backstreet Boys or NSYNC? Britney or Xtina? Simple Life or Newlyweds? With When They Popped, you don’t have to pick a side, because we’re going to mention it all! When They Popped retells the stories of the late 90s and early 2000s biggest celebrities, trends, and phenomena like boy band mania, celebrity-based reality TV, and the rise of “famous for being famous” socialites who ruled the tabloids. Hosts Kelsey and Mary are discussing Y2Ks most impactful cultural moments, icons, and celebrities while chronicling their rise to stardom and discussing when they reached the pinnacle of pop culture, or, when they “popped!” The girls will also consider the cultural impact of Y2K on todays society and will look to see where our beloved Y2K stars are now.
When They Popped - A Y2K Pop Culture Podcast
The Anatomy of a BSB Marketing Campaign with Jade Driver and Cassie Petrey
Send Mary and Kelsey a Message!
In this episode, Mary and Kelsey are joined by Jade Driver and Cassie Petrey, co-founders of Crowd Surf digital marketing agency. Crowd Surf has an all-star client roster including Backstreet Boys, and Jade and Cassie shared behind the scenes of the latest campaign from the best-selling boy band of all time - the announcement of their Millennium 2.0 album and their upcoming Sphere residency - including what it was like to be with the group in NYC on announcement day, the nostalgic elements they advocated for on behalf of all of us fans, and what fans can expect next. They also remind us of the power of including fandom perspectives in all aspects of a campaign. Thank you, Jade and Cassie for sharing your craft and passions with WTP!
Be sure to follow Jade (@folieajade) and Cassie (@cassiepetrey)!
Instagram: @whentheypoppedpod
TikTok: @whentheypopped
Email: whentheypoppedy2k@gmail.com
Website: linktree.com/whentheypopped